2016 sees the launch of new logo’s and branding for the Jewelultra Group. The message is now ‘Cover your car with Diamonds’ or ‘There is more profit in Diamonds’ depending on whether the audience is the general public or the trade. There are also new logo’s for Jewelultra, Diamondbrite is now Diamondbrite Automotive, Caravanbrite is now Diamondbrite Leisure, Marine is now Diamondbrite Marine and there is a new logo for the Trade Chemicals now called Jewelultra Chemicals. A motorcycle logo has been launched for a new range of products for that market to be launched in due course. Lacroe still remains as a sub brand.
As part of the new branding a completely new Web Shop and Web Site have been produced. John Boseley Jewelultra’s Owner and Managing Director said ‘I think the new brand message and logo’s look fantastic and really shows us to be a forward thinking company. We pride ourselves in the quality of our products and the great service we give our customers. This represents a significant stage in the company’s development. The new Web Site and E Commerce site look fantastic and should generate more sales from public and trade’.